Bine^® Consulting Corp.

We believe the secret to success in all things is simplicity.

By streamlining your web site and giving the user a clear and enticing path to your goal pages, you will maximize not only user experience, but also your potential revenues. In this fast-paced world where Google can tell you the answer to any question in under 10 seconds, nobody wants to wait around for a bulky page to load. Once the page is in front of them, the user wants to be greeted with a user-friendly, uncluttered interface which gently directs them to their desired content or service.

Gone are the days of spinning logos, flashing marquee text and pages upon pages of links interspersed with random, sometimes animated icons. Oh and don't even get me started on hit counters. What the user really wants is a professional looking but simple kiosk style GUI with no more than three clicks needed to get what they want.

Functionality should be simple, straightforward and obvious without needing to read a seventy page VCR manual. If it isn't blatantly obvious what to do, then it needs to be changed, fixed, or maybe completely redone. Using a website should be like slipping on a nice pair of silk underwear. It should be smooth, comfortable, pleasant and easy to do while sitting down.

The massive success of sites such as Google is largely because of these principles. Google was the only search engine to offer a one-click answer to any question you might have about literally any topic in the world. Their site was and still is so simple that there is really only one thing to do. Type in your query and press "GO". The fact that it worked really well didn't hurt either. That simplicity and effectiveness combined with the attractive and fun logo has made them the #1 search engine in the world.

We at Bine Consulting believe that your site can be the #1 in your field too by following these simple principles.